Matias Lapuschin
Brand marketing executive focused on helping companies scale their operations globally.
About Me
About Me
I’m a brand strategist who blends creativity, culture, and a global perspective to craft brands that resonate. I think of my work as building appealing worlds, each with its own rhythm, mood, and story — because a brand should feel like an experience, not just a logo.
I’m a brand strategist who blends creativity, culture, and a global perspective to craft brands that resonate. I think of my work as building appealing worlds, each with its own rhythm, mood, and story — because a brand should feel like an experience, not just a logo.
How I approach brand
building and management
01
Deep listening
I immerse myself in the brand’s DNA (if any) — from stakeholder interviews and competitor analyses to cultural audits. Every strategy is rooted in real context and business objectives.
02
Data-driven decisions
Numbers tell stories, too. I blend data with creative intuition, using analytics, audience insights, and user behaviors to shape content and brand narratives that stay with clients.
03
Scalability focus
Scalability from day one. I bring a multicultural lens that translates into strategies adaptable to diverse markets, while staying authentic to each brand’s core.
04
Measurable impact
I focus on strategies that drive measurable results — from SEO-optimized content frameworks to multichannel campaigns that build brand equity, enhance engagement, and deliver tangible ROI.
01
Deep listening
I immerse myself in the brand’s DNA (if any) — from stakeholder interviews and competitor analyses to cultural audits. Every strategy is rooted in real context and business objectives.
02
Data-driven decisions
Numbers tell stories, too. I blend data with creative intuition, using analytics, audience insights, and user behaviors to shape content and brand narratives that stay with clients.
03
Scalability focus
Scalability from day one. I bring a multicultural lens that translates into strategies adaptable to diverse markets, while staying authentic to each brand’s core.
04
Measurable impact
I focus on strategies that drive measurable results — from SEO-optimized content frameworks to multichannel campaigns that build brand equity, enhance engagement, and deliver tangible ROI.
01
Deep listening
I immerse myself in the brand’s DNA (if any) — from stakeholder interviews and competitor analyses to cultural audits. Every strategy is rooted in real context and business objectives.
02
Data-driven decisions
Numbers tell stories, too. I blend data with creative intuition, using analytics, audience insights, and user behaviors to shape content and brand narratives that stay with clients.
03
Scalability focus
Scalability from day one. I bring a multicultural lens that translates into strategies adaptable to diverse markets, while staying authentic to each brand’s core.
04
Measurable impact
I focus on strategies that drive measurable results — from SEO-optimized content frameworks to multichannel campaigns that build brand equity, enhance engagement, and deliver tangible ROI.
01
Deep listening
I immerse myself in the brand’s DNA (if any) — from stakeholder interviews and competitor analyses to cultural audits. Every strategy is rooted in real context and business objectives.
02
Data-driven decisions
Numbers tell stories, too. I blend data with creative intuition, using analytics, audience insights, and user behaviors to shape content and brand narratives that stay with clients.
03
Scalability focus
Scalability from day one. I bring a multicultural lens that translates into strategies adaptable to diverse markets, while staying authentic to each brand’s core.
04
Measurable impact
I focus on strategies that drive measurable results — from SEO-optimized content frameworks to multichannel campaigns that build brand equity, enhance engagement, and deliver tangible ROI.
Experience
Experience
10+ years in brand marketing. 7+ years in crypto. I’ve spent my career at the crossroads of emerging tech and creativity, shaping brands that move people — and markets. My journey is a mix of building, experimenting, and finding the sweet spot where services turn into unforgettable experiences. No checking boxes; only stories worth sharing.
10+ years in brand marketing. 7+ years in crypto. I’ve spent my career at the crossroads of emerging tech and creativity, shaping brands that move people — and markets. My journey is a mix of building, experimenting, and finding the sweet spot where services turn into unforgettable experiences. No checking boxes; only stories worth sharing.
Yango Group
Head of Talent Brand
2024 – Present
Yango Group
Head of Talent Brand
2024 – Present
Yango Group
Head of Talent Brand
2024 – Present
Finery Markets
Marketing Consultant
2023 – Present
Finery Markets
Marketing Consultant
2023 – Present
Finery Markets
Marketing Consultant
2023 – Present
Sensorium Galaxy
Web3 Marketing Director
2020 – 2024
Sensorium Galaxy
Web3 Marketing Director
2020 – 2024
Sensorium Galaxy
Web3 Marketing Director
2020 – 2024
Choise
Head of Content Marketing
2019 – 2020
Choise
Head of Content Marketing
2019 – 2020
Choise
Head of Content Marketing
2019 – 2020
Services
Services
Brand strategy
Brand strategy
Defining the soul of a brand — from its visual language to its tone of voice — to build something that feels authentic and resonates deeply.
Defining the soul of a brand — from its visual language to its tone of voice — to build something that feels authentic and resonates deeply.
Marketing strategy
Crafting holistic plans that bridge creativity and performance, turning big ideas into campaigns that deliver measurable results.
Marketing strategy
Crafting holistic plans that bridge creativity and performance, turning big ideas into campaigns that deliver measurable results.
Communication strategy
Communication strategy
Building messaging frameworks that turn complex concepts into stories people and media outlets understand, trust, and remember.
Building messaging frameworks that turn complex concepts into stories people and media outlets understand, trust, and remember.
Lead generation strategy
Lead generation strategy
Designing smart, B2B funnels that connect with the right audience, driving meaningful CRM engagement and sustainable growth.
Designing smart, B2B funnels that connect with the right audience, driving meaningful CRM engagement and sustainable growth.
Off the Clock
Off the Clock
I find inspiration in the details that shape our world — the lines of architecture, the stories in a single frame of a film, the magic of a well-brewed coffee. Traveling opens my eyes to new cultures and perspectives, while cinematography remind me that every moment has a mood. Aesthetics matter to me — not just in design, but in the way we experience the everyday.
I find inspiration in the details that shape our world — the lines of architecture, the stories in a single frame of a film, the magic of a well-brewed coffee. Traveling opens my eyes to new cultures and perspectives, while cinematography remind me that every moment has a mood. Aesthetics matter to me — not just in design, but in the way we experience the everyday.
