Wakatta Blockchain

/22

A mockup for a Macbook placed on a table for a website

The objective of this case study is to examine a landing page designed to increase customer engagement and boost sales. The landing page is part of a digital marketing campaign aimed at promoting a product or service to a specific target audience.

Client:

Spotify

Client:

Spotify

My Role:

Senior Designer

My Role:

Senior Designer

Year:

2022

Year:

2022

Service Provided:

UX/UI, Framer Development

Service Provided:

UX/UI, Framer Development

Visit live website

To embed a Youtube video, add the URL to the properties panel.

The Challenge

The challenge of the task is to create a landing page for a SaaS (Software as a Service) product that effectively communicates the value proposition of the product, engages potential customers, and encourages them to take action, such as subscribing to the service or purchasing the product.

To embed a Youtube video, add the URL to the properties panel.

Process

Customize the landing page design to meet the audience's needs and preferences.
Create a wireframe before designing a landing page. It outlines layout and content, including headlines, call-to-actions, and forms.
Optimize wireframe for mobile and user experience after approval. Add branding elements.
To succeed, a landing page needs persuasive copy that shows product value, solves pain points, and drives action.

To embed a Youtube video, add the URL to the properties panel.

Outcome

The results of the SaaS landing page project were highly successful in engaging more customers to convert and boosting sales and subscriptions.